Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the...

If Data isn’t Real-Time, It’s Not Accurate for B2B Marketing and Sales

Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And Drive Alignment I...

When is Your Office Leaving Email Behind?

Every day, new organisations strive to move their locations towards a ‘paperless office’ and IT has helped drive this to reality. Email is responsible...

92% of Marketers View Content as a Business Asset; Majority Look for Resources on Content Management

The Content Marketing Institute (CMI) has released its first content management and strategy survey. The new original research has identified opportun...

Tech-Obsessed Americans Are More Impatient Today Than Five Years Ago

Fetch, the mobile-first media agency, revealed the findings of its new YouGov research titled ‘The Instant Gratification Nation,’ which identifies tha...

The State of Creative Collaboration – First Annual Survey, Presented by Hightail

With the pace and volume of content creation soaring, Hightail, the premiere creative collaboration tool for marketers, fielded its first State of Cre...

Brands Demand Greater Accountability on Media Spend, says NewBase Marketing Priorities Report

The dominance of content marketing, a clear winner across all audiences last year, is being challenged in 2017 by increased focus on accountability, m...

New AdRoll Research Finds 81 Percent of Organizations Use Marketing Attribution

Global Adoption Of Marketing Attribution Has Increased Even As A Majority Of Businesses Still Struggle To Act On Insights, According To A Survey By Ec...

California Triumphs in State Brand Battle

71 Californian brands feature in America’s top 500, more than any other state Google replaces Apple as California’s (and the world’s) most valuable br...